Welcome to the site of Tourism North East, the Regional Tourism Board for Victoria’s High Country.
This site was created to serve as a useful tool for our region's tourism industry partners where you can find all the information you need about the High Country's visitor economy and working with us.
For the latest information, opportunities and what’s on, sign up to our fortnightly industry newsletter.
Located in the north-east of the state, Victoria’s High Country forms a significant part of Australia’s Great Dividing Range. From Kinglake to Corryong, from Mansfield to Rutherglen, this region is unlike any other in Victoria.
Renowned for its physical beauty as well as a rich diversity of visitor experiences, the High Country boasts beautiful landscapes, big blue skies, clear starry nights and clean, fresh air.
To find out more, check out our visitor website for more information.
Tourism North East (TNE) is the Regional Tourism Board for Victoria’s High Country, which encompasses the Shires of Alpine, Murrindindi, Benalla, Indigo, Mansfield, Towong and Wangaratta, and the three major alpine resorts of Falls Creek, Mt Buller and Mt Hotham.
Charged with developing the strategic tourism direction for the High Country, Tourism North East focuses on uniting its diverse stakeholder base in a common development path to optimise visitor economy outcomes.
These efforts are focused on the High Country’s five recognised product strengths in cycle, snow, nature-based tourism, food/drinks and arts/cultural heritage.
GET INVOLVED IN OUR CURRENT PROGRAMS
The RHCP program is a partnership designed to elevate the regional brand by recognising businesses that exceed the standard of being merely "cycle-friendly." It ensures our collective offering is seamless, authentic, and memorable, reinforcing the High Country's position as a leader in cycle tourism.
We're inviting all of our local tourism operators and businesses to join in and leverage this social media-led campaign by creating your own social and web content, as well as collaborating and engaging with the @seehighcountry social channels.
The accessible tourism market in Australia is a significant and growing sector. We aim to improve accessibility throughout Victoria’s High Country, working with our tourism business community.
In addition to local tourism business partners and associations, Tourism North East works closely with the Victorian State Government and agencies, Victorian Tourism Industry Council (VTIC), Visit Victoria and Tourism Australia.
TNE have developed a Destination Management Plan (DMP) for Victoria’s High Country as the overarching 10-year strategy to guide investment in priority supply and demand initiatives, best positioned to leverage collective efforts of the region to deliver positive outcomes for the High Country’s visitor economy.
The Enhancements Project (The Murray to Mountains Rail Trail) will see the introduction of a series of world-class installations, experiences and infrastructure improvements designed to increase visitation by offering one of a kind, “must-see” moments that are engaging, shareable and repeatable.
Get involved in our 2025/26 marketing campaign
From October 2025 to June 2026, Tourism North East is launching the social media-led marketing campaign, "It's my High Country thing", featuring a series of instructional video guides created with our local tourism partners, to show visitors how to experience the High Country like a local.
The content aims to drive engagement, audience sharing, post saves and link clicks to the Victoria’s High Country website, as well as direct clicks to the social accounts and ATDW Listings of products and experiences featured.
We're inviting all of our High Country tourism operators and businesses to join in and leverage this social media-led campaign by creating your own social and web content, as well as collaborating and engaging with the @seehighcountry social channels.
We've created an Industry Toolkit to show you how easy it is to get involved and help visitors feel like a local by sharing your insider tips on the best bits of the High Country. Download the toolkit now to find out how your business can get involved.