Business Victoria have partnered with the Rural City of Wangaratta, Alpine and Indigo Shire Councils to run a series of free webinars and in-person workshops for residents and small businesses within those local government areas.
Here are the sessions coming up in the next few months:
Strategies to Advance Your Online Business
Tuesday 8 March | Online | Rural City of Wangaratta
Monday 9 May | In-person, Beechworth | Indigo Shire Council
Prepare to get your bright idea off the ground, step by step, at this essential planning workshop packed with vital start-up tips, tools and expert guidance that will prepare you to give your business the best chance of success. Led by a digital expert with real-life small business experience, this workshop will simplify the digital world and help you develop a framework to strategically grow your business online.
Topics covered:
- Learn how digital technologies are impacting the way businesses operate
- Digital strategies: what are they, and what are the elements you need to consider when developing your own?
- Discover how to compare your website against best practice and how you can improve
- Investigate the different ways your business can sell online with e-commerce
- Learn how different mobile apps can support your business operations
- Increase efficiencies within your business with some business process automation tips
- Risk Management: Protecting your business in a digital world
Maximising Your Marketing
Tuesday 8 March | In-person, Beechworth | Indigo Shire Council
Monday 9 May | In-person, Mount Beauty | Alpine Shire Council
This workshop is designed to provide you with a broad understanding of what marketing is, as well as provide insight into key actions required to be successful in marketing your business.
Topics covered:
- What is marketing and why is it critical to successful business? What are the key elements of successful marketing?
- Gathering insightful market research and how it can be used for maximum advantage
- Learn how to effectively attract and engage your target market
- Discover how to maximise customer satisfaction, loyalty and advocacy
- Dive into the role of social media
Generating Cashflow
Thursday 19 May | Online | Rural City of Wangaratta
In this 2 hour webinar, discover how to identify the key cash flow drivers in your business and provide ways of improving your operational activities that will immediately improve your cash flow.
Topics covered:
- Profit versus cash
- Cash conversion cycle
- Suppliers and cash flow
- Improving your customer collections
- Marketing and cash flow
- How to prepare a cash flow forecast
