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In a first for High Country tourism, visitors spent more than $1 billion in the year ending December 2017, according to the latest industry research. During this time the region attracted 3.4 million visitors, an increase of 12 percent on the previous calendar year. Growth was fuelled by an increase in visitors across domestic and…

The 2018 High Country Harvest returns on 4 May, bringing more than 50 ticketed and a host of associated Harvest menus, Autumn Warmers and village bonfires to all corners of the region. With research into our target food and wine audience suggesting they are far more inclined to source information from a range of digital…

Tourism North East secured $50,000 for strategic High Country winery tourism marketing including the development of a new wine and food brand and for a winery tourism marketing campaign aimed at promoting regional cellar doors. This follows a previous $50,000 allocation secured by TNE on behalf of the partner councils and six wine regions of…

Innovating to meet changing visitor expectations is the focus of a new and exciting Consumer Insights session open to all High Country tourism industry businesses at Wangaratta Performing Arts Centre on Tuesday 24 April. Register Now Morning Sessions: Using Social Media to Ramp up your marketing – not waste your time Presented by Kate Walsh…

Pictured: Young chefs with Patricia’s Table at Brown Brothers chef, Doug Elder, behind the scenes at the 2017 High Country Harvest Grand Opening Dinner. Applications have opened for the Melbourne Food & Wine Festival Hostplus Hospitality Scholarship, an annual award given to a rising star in Australian hospitality. Now in its fifth year, the scholarship…

Lake Catani, Mount Buffalo. Credit: Brendan Holland Parks Victoria is keen to hear from tourism business operators interested in developing glamping experiences at four national park locations in the Grampians, Lake Eildon and at Lake Catani at Mount Buffalo. The Parks trial of temporary, light touch glamping services would take place for up to 12…

Tourism North East has commissioned Quantum Market Research to analyse and provide insights into arts and cultural heritage tourism in the High Country. This is a key priority of TNE’s Destination Management Plan and in order to develop this sector more fully, the research will gather data about what type of visitor travels for arts…

The 2017/18 Ride High Country-7 Peaks cycling season has been an outstanding success with more than 7000 individual Peaks rides registered to date via Tourism North East’s new Strava-integrated app. The app now provides TNE with invaluable real-time data, recording numbers tackling the peaks, individual rides and numbers of riders completing all 7 Peaks. By…

Bright Brewery’s Autumn Warmer, High Country Harvest 2017 High Country businesses can be part of the region’s annual High Country Harvest festival for free! Take advantage of the festival’s strategic marketing campaign by offering a High Country Harvest Menu or special Autumn Warmer for the duration of the event. Cafes and restaurants can create a…

Tourism North East has secured a major three-year funding deal of $225,000 from Visit Victoria’s Regional Events Fund. Underscoring the importance to the regional visitor economy of the food, wine and craft beer sector, Visit Victoria confirmed it will commit $75k per year across three years to support and further develop the High Country Harvest…