Latest News

A half-day wine tourism industry workshop, Vintuition: Training workshop for cellar door staff is coming to the High Country on Wednesday 18 October. The workshop is offered by Clare Burder – director of Vintuition – a wine educator, author and cellar door consultant. She will provide information about how training cellar door staff can increase…

The deadline for advertising in the new Ride High Country Cycle Guide closes 22 September, so there’s still time to get on board. The new edition of the guide is being completely re-imagined from the ground up. With a fresh new look that complements the region’s strategic marketing campaign and content, the new edition will…

Image: James Davidson A Winter Instameet jointly organised by Bright Brewery and Alpine Shire provided an excellent and cost-effective marketing tool for the region with a clutch of photographers snapping and posting from a range of locations highlighting the stunning beauty of the area. Using the #bright17instameet tag, the grammers’ itinerary included visits to Mount…

Melbourne Food & Wine Festival’s has set the date – Friday 16 March 2018 – for its signature annual event, the Regional World’s Longest Lunch. The event celebrates the diversity of Victoria’s food and beverage landscape in spectacular outdoor settings across the State, including gardens, vineyards, beachside and beyond. Each lunch (like the one pictured…

The High Country aspires to be the lead cycle tourism destination in Victoria. To realise this goal, TNE is currently working with Regional Development Victoria to develop the North East Victoria Cycling Optimisation (NEVCO) Masterplan – a 10-year vision that encompasses the infrastructure, private sector activation and strategic marketing across the region’s mountain bike, rail…

Don’t Miss Your Opportunity! Victoria’s High Country Cycle Guide is being completely re-imagined from the ground up. With a fresh new look that complements our marketing campaign and a whole host of exciting new content, the new edition will be released as the Ride High Country Guide. The Ride High Country Guide is a key marketing tool to showcase the strength,…

The High Country is on track to become a world leader in cycle tourism, Premier Daniel Andrews said during a visit to the region to discuss the State Government’s $12 million investment in the Murray to Mountains Rail Trail announced earlier this year. Mr Andrews saw first hand the site of the proposed 31.4km Rail…

The High Country Harvest, which each Autumn showcases the outstanding food, wine and craft beer offerings of the region in a curated program of ticketed and free events, was another resounding success in 2017, acting as an important tourism driver for the region. Compared with 2016, this year’s event: Attracted 7,063 participants, a 22% increase…

Each month Tourism North East runs a range of sessions aimed at helping regional businesses enhance their tourism offering. Click on the links below to register for the sessions, or to arrange a Small Business One-On-One session, call TNE’s Admin Co-ordinator Julie Bent on 5728 2773. Here’s what’s coming up around the region this August…

The Bullawah Cultural Trail, Wangaratta Work on creating a long-term vision for the development of Aboriginal cultural heritage tourism experiences across the Hume region is underway. Hirst Projects, the specialist organisation appointed earlier this year by TNE to drive the project, is working closely with Aboriginal community representatives and government funding agencies to develop a…