From September 2024 to June 2025, Tourism North East will run a social media-led marketing campaign to highlight why Victoria’s High Country is so unique and amazing… even if we can’t quite explain why.
So how do you get involved ?
There’s just something about Victoria’s High Country. It could be the incredible sunsets, endless gravel roads to ride, unbelievably good food and wine, epic peaks or simply the welcoming local characters. It’s hard to put your finger on it. It’s just… the vibe.
We are a region full of real people and incredible places. Celebrity isn’t our jam. We don’t yearn for fame. Instead, we prefer to attract the adventurers and pleasure seekers. The ones who value joy in the uncomplicated, and who revel in the curiosity of meeting new people and trying new things.
So, we’re inviting all adventurers from mild to wild, to discover the places and people of Victoria’s High Country.
Because the magic of this special place is just… a High Country thing.
Tourism operators and businesses in the High Country can join in and leverage the campaign by creating your own social and web content, as well as collaborating and engaging with the @seehighcountry social channels.
Help visitors feel like “a local” by sharing the best things about your surroundings. You don’t need to explain why it’s so good, because… it’s a High Country thing.
To get involved in the It's A High Country Thing campaign, download the Industry Toolkit below.
