A Winter Instameet jointly organised by Bright Brewery and Alpine Shire provided an excellent and cost-effective marketing tool for the region with a clutch of photographers snapping and posting from a range of locations highlighting the stunning beauty of the area.

Using the #bright17instameet tag, the grammers’ itinerary included visits to Mount Buffalo, the Alpine Nature Experience at Mt Hotham, Dinner Plain and around Bright.

Click here to view the images: https://www.instagram.com/explore/tags/bright17instameet/

If you’d like to consider an Instameet for your own business or your own destination, here is a helpful link: https://procounter.com.au/2017/08/21/tourism-trends-toward-instameets/