$12 MILLION FOR MURRAY TO MOUNTAINS RAIL TRAIL

Cycle tourism in Victoria’s High Country has received a massive vote of confidence with a State Government commitment of $12 million during 2017/18 to extend, enhance and market the iconic Murray to Mountains Rail Trail. The funding boost was announced by Jaclyn Symes, Member for Northern Victoria, with the project forming part of a broader…

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New Ride High Country Campaign Hits Home Run

TNE successfully launched the new Ride High Country brand and website in January, effectively unifying the region’s extensive cycle tourism offering. This new brand has been taken to market by a dynamic and integrated campaign that highlights the region’s strengths across its mountain bike, rail trail and road cycling offering. This includes the use of…

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Pedal to Produce 2016-17 Launch

Pedal to Produce is great tourism product that targets the foodie market, connecting and highlighting the key food, wine and craft beer offerings associated with the Murray to Mountains Rail Trail. It showcases the townships along the Trail and their various farm gates, wineries, cafes and more, offering visitors to the region a unique culinary…

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